The advent of the web has exposed novel vistas for conducting business. According to a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to market their products to a growing population of internet surfers.
The internet has taken along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or internet marketing, is making money online or in the digital sphere. It takes into consideration things like page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience a particular business wants to serve ads to.
The need to market products and services on the net has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media (SMM) and social media marketing optimization (SMO).
A recent survey noted that 34% of the companies surveyed had a digital marketing strategy and 16% companies said they use internet marketing on / off. An astounding 50% of the respondents said they do not have a defined strategy for internet marketing. These numbers suggest that there are still businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated online marketing strategy if they wish to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. marketing agency ‘ll never know their online market share, their current market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. The usage of novel platforms just like the social media can be a game changer as more and more people are using them to activate with brands. It is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing is the present and the future. Businesses staying away do so at their very own risk. It’s worthwhile to climb to the digital bandwagon while the time is right.